I started by researching different radio jingles and news intro's. I studied what factors most radio jingles incorporated, I found that the jingles used music that appealed to the target audience of the radio station. For instance 'kerrang radio' would use rock music in there idents whereas a station like 'one extra' would use hip hop music and samples from songs by artists like 50 cent. I also found out that news jingles and intro's usually used dramatic music and dramatic deep voices to make the news seem more enticing and interesting to the audience.
I also studied what information was was usually put into the jingles, this was usually the name of the radio station, the frequency it was on (e.g. 93.1 fm) for the station idents. For promo jingles they usually had the same information as the idents as-well as the name of the DJ and what sort of show it is (e.g. a rock show or a hip hop show). News jingles usually said something along the lines of 'hear it here first the 'whatever station it is' news'.
I then decided what audience I was going to make my promo's appeal to, I thought that making my promo jingle advertise a rock show would be the easiest one for me to work with as that is the genre of music i am most interested in. My station ident would use some guitar music but would appeal to a larger audience and my news jingle would be a basic news jingle that would appeal to everyone.
I then decided what music I was going to use. For my station ident I wanted to use a repeating guitar riff, I decided to use the intro for Limp Bizkits 'Break Stuff' as it was a basic guitar riff but also sounded good and would be effective in a loop with talking inbetween. For my promo jingle I wanted some quiet music that goes into some loud heavy music as I wanted to say the tag line before the song kicked in. For this I used a song I was familiar with called 'Clone' by a band called Gojira. For my news jingle I wanted to use some dramatic music, so I searched you tube for some effective dramatic music and once I found one that I liked I downloaded it and saved it to a memory stick. As i already had the CD's for the other two songs i ripped the music onto my computer and put it on a memory stick so it was ready to be edited and used for my jingle.
I used a program called 'Adobe Soundbooth CS4' to edit my music. I started with my station indent jingle. I imported the song into soundbooth and used it as a multitrack file. This means that i could play multiple song files at the same time and edit them to work together. I cut the song so i just had the guitar riff at the intro, i then copied this and pasted it multiple times, this is easier than looping it as i can then decide how many times i want it, how long i want the gaps to be inbetween each one and even put different effects on different ones if i really want to. I then decided what i was going to say, i needed to include all the information to promote the station but put it across and keep it very simple, so i ended up saying ' SNC live, 93.1, all day everyday, coming to you'. I recorded myself saying this on the built in microphone on the computer and then edited it so the dialogue would fit in between the gaps of the guitar riff. Once i was happy with this i decided to use some effects so it didn't sound as plain and boring as it did. I put an effect on my voice called 'dreamscape' which gave my voice a slight echo and made it sound distant whilst still being very audible. This made it sound more interesting and appealing to the audience.
I then worked on my promo jingle. I did the same thing that i did for my ident jingle by importing the song and using it as a multitrack file. I then trimmed the song down to the part that i wanted to use. I then recorded my voice on the built in microphone, as i was promoting a show on this jingle I said 'SNC Live, the metal show with Jack, we don't play heavy music, we play the heaviest music'. At this point i wanted the music to kick in and really stand out so i edited my voice clips so they matched up with the quiet part of the song and i made sure that the vocals were clear by making the music quiet and my voice louder. As i then wanted the music to stand out i split the song into two halves where the music goes from quiet to loud and i increased the volume on the louder part of the song so it really kicked in. I then recorded myself saying 'so tune in every friday, from 2 to 4 p.m., for your fix of all things metal'. I wanted this to be said over the loud part of the song towards the end but i found that the music was to loud so i put in a slight fade so the music gets quieter so i can clearly talk over it but it isn't a drastic change in volume so its not immediately noticeable. I then had the song fade out to the end.
For my news jingle i used the music that i downloaded from the internet but it was way to long so i had to edit it down, i kept the intro as it was but i cut a long section out of the middle, so in the jingle when you hear the two dramatic beats after i say 'on the SNC live news', there has actually been about a minute of audio edited out from between those beats. But the way i edited it worked well so i was happy to use it still. I then recorded myself saying 'loads of bad stuffs happening in the world, and you will hear about it here first, on the SNC live news, welcome to the news'. I then edited it so it worked well with the music and was effectively dramatic as a news jingle should be.
When I was done I tweaked the volumes on all of them to make sure that they were not to loud and they wouldn't distort when played. I am happy with how all my jingles turned out and i was happy with the process of making them.
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